26.11.2021

b4r at the annual conference of the Union of Ice Cream Makers of Russia

How to choose the right license? How to expand your brand's target audience? The license, as a subtle marketing tool aimed at nostalgic feelings and vivid emotions of the buyer, is the best case for ice cream producers with the main target audience is children and their parents. 

Ruslan Shuvaev, head of the b4r Licensing Department, will tell about this and much more in his lecture «Differentiate or lose: Emotional marketing tools» at the Scientific and Practical Conference of Ice Cream Makers on November 26, 2021 at the Sheremetyevo Park Hotel, Moscow.