08.07.2021

New brand - Lilies of Alexander Vasiliev

Dear friends, we are glad to share the wonderful news: our licensing portfolio has been replenished with the unique brand Lilies of Alexander Vasiliev!
Alexander Vasiliev is a recognized style expert, everyone's favourite presenter and fashion historian. Alexander Vasiliev's knowledge in the field of the history of National culture, art and fashion, traditions presents the uniqueness and high value of the collections.
«We are looking forward to our first joint projects in partnership with Lilies of Alexander Vasiliev. The history of National culture, costume and traditions is so rich that our possibilities are limitless.» — Denis Kulakov, CEOof the licensing agency b4r.
«I always remember Maestro Alexander Vasiliev's favorite quote: «Remember that it's funny to follow fashion, not stupid to follow. The ability to feel this fine line is a sense of style.» To create a series of unique licensed products that meet high standards of taste and style is the general goal of the brand Lilies of Alexander Vasiliev. And we are sure that in partnership with the young and professional team of b4r, the task of presenting large scale and beautiful things to the market is feasible!» – managing partner of the Lilies of Alexandra Vasilyeva brand Elena Kravets-Reznik.