01.05.2021

The Effie Awards Ceremony

The other day, the Effie Awards ceremony took place, where after a two-stage competition the winners were announced.
We are happy to congratulate our colleagues from Lenta Hypermarket chain not with one, not two, but with three Effie Awards. One of the awards was for «the most touching story of this winter» according to the judges of Effie — the New Year's loyalty marketing campaign «Moominous winter». The loyalty campaign was developed by Lenta together with TCC Retail Marketing, built around the touching characters of the books by the Finnish writer and illustrator Tove Jansson «Moomin», and combined various mechanics aimed at increasing customer traffic. Brand4rent is the exclusive agent of Moomin Characters in Russia.
Effie Awards is considered the most prestigious award in marketing in the world, which is awarded for effectiveness in the field of marketing and advertising communications.