TARGET AUDIENCE: adults
AGE: 25-44 years

Viber is an application for messaging and calls, with more than 1 billion users worldwide, and with an infinite number of ways to express yourself.
According to a Deloitte study, Viber is currently one of the 2 top messengers in Russia. It is installed on two out of three smartphones of Russia’s citizens, and about half of the users exchange stickers with each other, 30% of them do it daily. The most recognizable characters of Viber sticker packs are the girl Violet, the cat LegCat and the kitty Lola, the fox cub Freddy, the black panther Eve and the raccoon Rocco. They were taken as the basis for the creation of licensed products. The variety of characters provides ample opportunities for licensing: from toys and stationery to clothing and accessories.