TARGET AUDIENCE: children and adults
AGE: 7+

Digital icons have helped to create a truly universal world, a single language understandable to everyone, breaking down the boundaries of age, language, gender, race and religion.
Nicholas Lufrani, CEO of Smiley and creator of the world's first digital 3D emoticons in 1997, launched his new brand Newmoji.
Newmoji includes artistic and extreme 3D design style.
The style of artistic design is distinguished by a hand-drawn aesthetic depicting real people expressing their emotions with real intensity. This style has become the most attractive for all age groups and is best suited for high-end licensing partnerships. Another style is an extreme 3D icon that animates emoticons, for the first time turning them into characters that children love so much.