TARGET AUDIENCE: children and adults
AGE: 0+

I Love Moscow is a unique project that has no analogues in Russia. This is the first official licensing program of Moscow. The brand's starting audience has an incredible range — 25 million tourists annually and 20 million residents of Moscow and the Moscow Region. Licensees are provided with a wide range of ready-made design themes, as well as the right to use images of architectural monuments of Moscow and their stylizations. The brand has released a line of designer souvenirs and decorated the most visited parks and squares of the capital with the stella I love Moscow.