TARGET AUDIENCE: boys
AGE: 4-8 years old

The South Korean animated series «Tobot» produced by Young Toys and Retrobot was created in 2010. Unlike other animated series for boys, «TOBOT» is distinguished by realistic design and humor. The villains are not aggressive and cruel, but rather funny and ridiculous, which parents appreciate in him. Tobots are machines that turn into robots, each Tobot is also associated with one of the main characters. The main characters are elementary school students, and the world of Tobots is very similar to the cities we are familiar with, which makes the cartoon relatable for children. It is distinguished by its bright colours, beautiful and expressively elaborated characters.
Young viewers liked the stories about Tobots, as evidenced by the great demand for such toys created based on the South Korean and Canadian TV series. The toy series «Tobot» became the most popular in South Korea in 2013, ahead of Lego and the second most popular in Russia.