Новости
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28.02.2022
b4r at KIDS Russia 2022! -
24.02.2022
The b4r Group of Companies presents an innovative researching project of Russian licensing market Licensing Index! -
01.02.2022
The first Russian licensing award Russian Licensing Awards 2021! -
25.01.2022
Cartoon mania in "Magnit"! -
21.01.2022
Gorky Film Studio and fashion historian Alexander Vasiliev present the documentary "The Cloth of Time" -
18.01.2022
Meet a big and friendly family of moomins on the LENTA KIDS products! -
16.12.2021
LENTA gives all its customers a fabulous mood! -
15.12.2021
The Russian premiere of the animated series Pikwik Pack on the air of the TV channel "Carousel"! -
30.11.2021
"Moomin — Touching Winter 2" -
26.11.2021
b4r at the annual conference of the Union of Ice Cream Makers of Russia -
24.11.2021
Pusheen is a successful lifestyle brand -
19.11.2021
Tru and the Rainbow Kingdom is the most colorful girly brand in the B4R portfolio -
15.11.2021
Presentation of the licensed program "Back to Back" -
10.11.2021
Soyuzmultfilm x Magnit -
09.11.2021
Cartoon review on the YouTube channel "Good morning, kids!" and the TV channel "Carousel" -
28.10.2021
The start of the animated series Moominvalley in Russia! -
27.10.2021
Beano Studio in Somerset House! -
21.10.2021
Sela's new capsule collection with Moomins -
19.10.2021
b4r launches the licensed program of the new animation brand Krutiksy! -
18.10.2021
Meet the super project from the Mechtalt studio - the animated series "Back to Back"! -
14.10.2021
b4r представляет новый лицензионный бренд — ARTiSTORY -
11.10.2021
b4r on the 37th international entertainment content market MIPCOM -
04.10.2021
Chocomelon for the first time in Russian on Megogo! -
03.10.2021
Heart of Moscow celebrates its 10th anniversary! -
01.10.2021
Start of sales from the MONOCHROME fashion brand and Soyuzmultfilm studio -
29.09.2021
Presentation of the licensed program I Love Moscow -
28.09.2021
Presentation of the licensing program Lilies of Alexander Vasiliev -
23.09.2021
New Pusheen Stickers in VK -
22.09.2021
Prostokvashino and Zebra in Plaid — are the winners of the audience vote! -
09.09.2021
Replenishment of the b4r portfolio for the first half of 2021 -
07.09.2021
Итоги Лицензионной конференции КТ «Союзмультфильм» 2021 года -
02.09.2021
Moscow Licensing Summit 2021! -
02.09.2021
Tobot: Detectives of the Galaxy. The Secret of Swag – the Spin Off -
19.08.2021
We invite you to the annual licensing conference! -
19.07.2021
Online-presentation of the new animated series Flora's Team -
08.07.2021
New brand - Lilies of Alexander Vasiliev -
10.06.2021
A unique project - the animated series The Secret Room -
09.06.2021
Replenishment of our portfolio with a unique brand Likee -
07.06.2021
Our exclusive partner is Virtus.pro -
01.05.2021
The Effie Awards Ceremony
LENTA gives all its customers a fabulous mood!
LENTA continues the winter campaign and gives all its customers a fabulous mood!
As part of the Moomin – Touching Winter 2 campaign, special moomin racks with products for adults and children appeared in all LENTA chain stores withdishes and napkins for table setting, T-shirts, pajamas, underwear and socks with images of charming moomins. Also in the assortment: soft toys, stickers, gift bags and other stationery.
Share warm emotions with a new collection of mummy-products!
